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One of the OG natural haircare brands out there, Design Essentials has catered to all hair types since the '90s. A combo of vitamins and proteins can be found in each of their products to condition, nourish and restore your hair. Well, Uncle Funky’s Daughter strives to use plant-based ingredients like aloe, coconut and olive as the base for all of their products. This natural brand works to detangle, moisturize and define curls, coils and waves.
Rucker Roots
Inspired by a friend calling CEO April Showers a 'unicorn' due to how she balanced life, work and parenting, she used the magical creature as a symbol of inclusion. Just a look at the packaging showcases different shades of unicorns to represent all women of color. By May 2022, Afro Unicorn became the first Black-owned business to own a licensed character brand in major retail.
Alikay Naturals
Her entire collection uses natural ingredients (like honey and argan oil), while building an inclusive community for all. CurlMix went from a DIY subscription box to a full-fledged haircare brand (that was also featured on Shark Tank). In 2018, the brand launched its first line after identifying customers’ needs and concerns in a private Facebook group. Started by Kim and Tim Lewis, the clean beauty brand caters to all curly gals who are looking for hair growth, hydration or strength.
Diva By Cindy
You then cleanse twice because the first round only breaks the surface, and there are still caked-in gels, creams, and oils leftover. Then, you apply your conditioner, let it sit for about 10 minutes, and rinse it out. This process would take me nearly two hours, and I would still experience an immense amount of shedding. My hair would still be tangled, and once it dried, it was brittle to the touch — and even more so in the winter. When founder Muhga Eltigani decided to chop her hair off and start over, she opted to use only natural ingredients in her routine.
We compiled a list of 55 Black-owned haircare brands to shop before your next wash day. As a former content creator, she loved educating others on how to care for their natural hair. Her collection caters to all hair textures and types with moisturizing formulas that include castor oil, shea butter and honey. The brand also offers accessories and bundles to complete your full wash and styling experience. Bread Beauty Supply is bringing you back to the basics with core products to help you not overdo wash day.
I’ve been using this shampoo and conditioner for more than six years, and it has done wonders at repairing my brittle and fraying strands. After rinsing it out my hair doesn’t feel stripped, and all the build-up from products was cleared — I didn’t even need to double cleanse. It’s incredibly soft, tangle-free, and super moisturized even before adding in conditioner. Celebs like Alicia Keys, Tia Mowry and Halle Berry can’t get enough of this haircare brand.
Honey Creme Moisture Retention Super Detangling Conditioning Shampoo
It doesn’t weigh my hair down and leaves a light, clean scent when brushed by a breeze. The product absorbs quickly, so my hair feels soft and manageable without being left oily. It also worked miracles at soothing and healing my itchy and flaky scalp in the winter. Whether you have curly hair or prefer blowouts, The Doux has a product for every hair type. Plus, the packaging stands out in the beauty aisle and we can't get enough of the names like "Big Poppa," "Mousse Def" and "Sucka Free."
Earthtones Naturals
The key ingredient come from Haiti, whee Momperousse made sure to provide jobs after the devastating earthquake in 2010. In 2021, she brought her brand to Shark Tank, where she struck a deal, so we haven't seen the last of KE. For 67 years, Luster’s Pink has been at the forefront of the natural hair community.
Holy Curls
Founder Shelley Davis took her knowledge of herbs and plant-based ingredients to create products for all natural hair types. Whether you’re looking for softness, shine or control, Kinky Curly has a product suited for your routine. Mielle Organics took the natural hair community by storm when it launched just nine years ago. Founder and former nurse Monique Rodriguez used her expertise in health and science to develop a wide range of curly- and coily-focused products.
One of the most popular products, the Master Cleanse, has a unique applicator that makes it easier to apply product directly onto the scalp—even if you're rocking a protective style. Overall, the products aim to cleanse, soothe and improve hair health overtime. Speaking of OGs, Taliah Waajid was one of the first to have a complete line for curls, braids and locks. All of their products contain 100 percent natural ingredients like shea butter, coconut oil (or as they call it, “shea-coco”) and apple cider vinegar. For a long time, there was a lack of BIPOC representation in the beauty space, especially when it came to natural hair.
In 2023, Sister Sister star Tia Mowry joined her fellow celeb curly gals (like Ross, Rae and Henson) and launched her own haircare brand, 4U By Tia. Earthtones Naturals believes in the importance of clean beauty for the overall health of your skin, hair and body. From cleansers to scalp treatments, each product is gentle, safe and hypoallergenic.
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The Natural Almond and Avocado Leave-In Conditioner is formulated with almond, avocado, shea butter, and coconut milk. They all work together to deliver intense moisture, soften and smooth the cuticle, offer frizz control, and strengthen the strands from within. When you invest in a hair oil, you're really investing in your hair's health.
Design Essentials Honey Creme Cleansing Shampoo is a non-stripping and detangling shampoo that softens and smoothes the hair cuticles. The star ingredient is the honey creme, which is said to hydrate and leave hair manageable for easy styling. It has a gentle formulation suitable for daily use for those who wash their hair more frequently, so it won’t damage or dry out strands, and a little goes a long way to get a good lather throughout. There’s also a fresh and sweet fragrance that leaves the hair lightly scented without being too overpowering.
After sewing her first item—the Biggish scrunchie—right in her abuela's kitchen, she decided to introduce Hello Updo to the world. In three years, the accessory brand has expanded to include other silk hair tools, like the Silk Pillowcase and Silk Pañuelo (aka silk scarf), catered to curly and coily hair. Qhemet Biologics was developed with the idea of combining history, culture and beauty together. In 2004, historian and founder Felis Butler sought to use plant extracts, herbs and oils (i.e., cocoa butter, grapeseed oil and alma) to create nourishing products for the hair, body and skin. Whether you have dry hair, thinning hair or 4C hair, there's a product for you—which explains why celebs like Simone Biles, Keri Hilson and Regina King are all fans. Founder Dr. Isfahan Chambers-Harris has a holistic approach when it comes to natural hair.
Whether you’re looking for a hair oil, moisturizer or styling cream, the OG brand has something for all hair types and textures for the whole family. Founded by beauty veteran Keenan Beasley, Sunday II Sunday is making it easier to stay active without worrying about your natural hair sweating out (in under 15 minutes, FYI). All products feature botanical ingredients to remove sweat, balance moisture and reduce itchiness, so go schedule that spin class. Celebrity hairstylist Dickey knows a thing or two about natural hair (he counts celebs like Sarah Jessica Parker, Rihanna and former First Lady Michelle Obama as part of his clientele). What started out as a guidebook about how to take care of your hair turned into a product line for all textures to use at home or at his NYC salon dedicated to curly hair. Actress Taraji P. Henson took her own experiences with taking care of her hair and created a natural line, specifically for scalp care.
Soon after, she joined an online community, where she swapped recipes and helpful ingredients with other members. Once she experienced the benefits of these natural formulas on her hair, she decided to launch NaturAll in 2015. In the nine years since, the brand has been offering clean haircare products with ingredients sourced directly from small farmers in Jamaica and Ghana. Sisters Whitney and Taffeta White started this natural haircare brand nine years ago and garnered attention for their styling products and satin head wraps that protect your hair while you sleep. (Three PureWow editors who put the line to the test gave the brand their stamp of approval).
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